PROJECT
YOFIMA
MY ROLE
BRAND MANAGEMENT
CREATIVE DIRECTION
GRAPHIC DESIGN
CONTENT CREATION
LANDING PAGES
EMAIL MARKETING
SOCIAL MEDIA
MEDIA BUYING
SUMMARY
I led the design and direction for a website refresh and brand management
PROBLEM STATMENT
Yofima is a luxury health and wellness service in your home or wherever major city you are traveling to. It is a subscription based in-home and private Yoga,Fitness & Massage all scheduled through a convenient free app.
They called upon my services to provide creative direction and content creation for their social media channels and blog to help build brand awareness. As well as refresh their website and design landing pages for paid ad and social ad campaigns.
WEB DESIGN
APPROACH
Looking at Yofima’s main product being a mobil app. I took a one page approach to keep the site lean and efficient. To keep the main focus as a call to action to download the free app.
LANDING PAGE
EMAIL MARKETING
Designed web + mobile emails across a variety of marketing initiatives that maintained a consistent style and use of templates.
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