CREATIVE DIRECTION
CONCEPT & DEVELOPMENT
GRAPHIC DESIGN
ILLUSTRATION
FINE ART
VIDEO CONTENT
I’ve been draiwng since I was just a wee tike. Now I am a wee bit bigger, and still drawing and designing on a daily basis. Here are some of my favorite ideas that have come together in many different media forms.
SWIMPLY APP OF THE DAY
MARS ATTACKS
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FLORIDA TECHNICAL COLLEGE
VARIOUS LOGOS
& MARKS
ICONOGRAPHY
I absolutely love this part of my job. I have had the opportunity while working in the Visual Effects and Gaming industries to help rebrand and restyle a few of the industry's biggest name schools.
Advertising
This was my first idea and attempt at rebranding DAVE School. Even though it was not the chosen direction of the final rebrand from the client it was my personal favorite.
Instead of having a singular static mark, a logo system acts as a 'graphical framework'
that can shift and change for different situations, allowing brands to start a conversation
beyond its own name, pointing to other ideas and issues that are important to them on any chosen day.
Even when big changes are made, due to the simplicity of the underlying framework it remains very recognizable.
The idea behind using a logo system for DAVE School was to primarily showcase the full
breadth of 3D art that one can create in a 2D graphically simplified manner. There could
be infinite wireframe low poly recognizable characters inside the ‘D’ icon to show the variety of 3D art possibilities.
By use of different playful colors that will appeal to the Generation ‘Z’ and millennial
demographic while staying on-brand at the same time.
The different bold choice of colors would also be great to differentiate DAVE against other
competitor schools since no other schools are using this identity brand strategy.
Not to mention cool for mixing up Ad campaigns that might otherwise get boring.
And just imagine if those little wireframe dudes being animated for shareable GIFS and
possibly a new slick logo animation.
I absolutely love this part of my job. I have had the opportunity while working in the Visual Effects and Gaming industries to help rebrand and restyle a few of the industry's biggest name schools.
Advertising
This was my first idea and attempt at rebranding DAVE School. Even though it was not the chosen direction of the final rebrand from the client it was my personal favorite.
